Commissioned by Fabric PR and Umbro to produce and manage the campaign for their Centenary collection, celebrating 100 years of Umbro. As Producer and Project Manager, I oversaw every stage of the campaign, from concept development to final execution. Tasked with finding the best locations to reflect the campaign’s narrative, I chose spots in Manchester’s Northern Quarter that subtly referenced the area’s street art, music, and historic “cottonopolis” roots, where Umbro was originally manufactured. I ensured seamless coordination of resources and talent, bringing the creative vision to life with a distinctive style that fused mixed media photography and visual storytelling.