Managed the execution of an aesthetically-led campaign for Nike’s StyleBy series. As Project Manager, I coordinated the production of both stills and moving images, shot and directed by the talented Nas Abraham, to showcase the versatile styling capabilities of the Cortez trainer. I oversaw all aspects of the project, from securing a carefully curated set of London locations to ensuring natural-looking lighting that complemented the campaign’s aesthetic. The result was a visually cohesive campaign that highlighted the trainer’s adaptability across diverse urban settings.