October 2020
Art Direction

Art Direction for Flannels AW20 campaign featuring British fashion icon, Jourdan Dunn. This campaign explored the digitisation of culture and communication since society had been forced to pause, reflect and reset. We explored what the future of luxury fashion looked like in a new reality where the digital and physical collide. A bold, stripped-back set, bright lighting and anaglyph 3D inspired effects created a futuristic atmosphere. Shot in extravagant and unapologetic style, the campaign imagined a future fuelled by optimism, where everyone has the space to be themselves, whether it’s on screen or IRL.

This campaign was seen on national TV, huge OOH across the UK and Flannels digital channels.

Art Direction – Gini May
Photographer – Christina Ebenezer
Video Team – Lemon Lizard productions – Jules Philippi
Female Stylist – Shaq Williams
Male Model Stylist – Ola Ebiti
Female Hair Stylist – Issac Poleon
Male Hair Stylist – Lu’s curls
MUA – Alex Babsky
Set Designer – Bryony Edwards
Music Production – Piers James
Editorial – Florence Trott
Production – Carley Bishop
Nails – Kate Williamson

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