November 2021
Art Direction

Flannels Drippin’ Sauce campaign took hyper relatable festive moments and quite literally made them saucy. The initial concept was worked on in house by myself and Stephen Entwistle which was then brought to life with Director Sophie Edelstein through Ridley Scott’s Films.

Inspired by Flannels consumer, especially those not afraid to own their passion for brands and in their own words…have too much sauce. We took a tongue in chic attitude and a cheeky sense of humour creating four different narratives from preparing for the first family reunion to enjoying a big feast and even the traditional Boxing Day walk.

This full 360 campaign was seen across Flannels estate; national TV and London buses through to huge out of home sites in key UK cities.

Director – Sophie Edlestein
Music – Willow Kayne
Photographer – Micaela McLucas
Production – Ridley Scott Production (Carla Poole)
MUA – Nikki Wolff
Hair Stylist – Luke Pluckrose
Stylist – Verity Parker
Photo retouch – Matthew Brann

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