The first campaign to establish FLANNELS’ commitment to London’s freshest music talent, ‘In a New Light’ used bright and coloured lighting with dark contrasts to mimic the atmosphere and visuals of both live stage performances and fashion shows. Celebrating fashion, music, and the well-established relationship between the two, the campaign featured AJ Tracey and Raye in a set inspired by music venues that put the luxury collections centre stage.

Photographer – Ben Morris
Videographer – Jules Philippi
Stylist – Karen Clarkson
Stylist Assistant – Gemma Baguley
Set Design – Bryony Edwards & Ian CY
Production – Florence Trott & Carley Bishop
Music – Piers James