I’m Gini May, a London-based freelance First Assistant Director, Filmmaker, Producer, Project Manager and Creative Collaborator with a passion for bringing creative visions to life. With over a decade of experience across campaign management, art direction, production, and design, I thrive on taking projects from concept to completion. My background includes six years at Flannels, where I led campaigns for some of the world’s most recognised luxury brands. Now, as a freelancer, I collaborate with both global powerhouses and independent labels, tailoring my approach to suit diverse creative needs.
I’ve had the privilege of working with brands such as Selfridges, Castore, Under Armour, Yakult, Ballymore, ME+EM, and Whistles. I’m passionate about delivering seamless project execution, whether overseeing a photoshoot, managing a multi-channel campaign, or coordinating a production team as 1st AD. My goal is always to combine creativity with strategy, ensuring every project I touch makes a lasting impression.
Please get in touch to discuss any creative projects you have planned and I’ll be happy to help.
